In this episode of The Purple Passion Project, Dr. Stacy sits down with Dr. Elliot Justin, MD, founder and CEO of FirmTech, to explore the future of men’s sexual performance and why erections are about far more than just sex. This conversation breaks down the concept of erectile fitness and how changes in erection quality can be one of the earliest indicators of cardiovascular and vascular health issues.
Dr. Justin explains why erectile dysfunction doesn’t happen overnight, how shame and silence keep men from getting help sooner, and how modern sextech is giving men real data about their bodies for the first time. Together, they unpack how pleasure, prevention, and performance can work together to support long-term health, confidence, and intimacy.
In this episode, you’ll learn:
- What erectile fitness is and why it matters before ED shows up
- How erection quality is linked to heart and vascular health
- Why nighttime erections are an important health signal
- Common myths men believe about erections and performance
- How shame and pressure affect male desire and confidence
- How FirmTech’s Tech Ring tracks erection firmness and duration
- What partners should understand about supporting men without pressure
👨⚕️ GUEST BIO
Dr. Elliot Justin, MD, FACEP is the CEO and Founder of FirmTech, the world’s first sex tech company focused on improving men’s erectile fitness and long-term sexual health. His work centers on the connection between sexual performance and cardiovascular health, helping men recognize early warning signs before more serious health issues arise.
A former Emergency Medicine physician and healthcare technology consultant, Dr. Justin is a serial healthcare entrepreneur who has founded and exited Pegasus Emergency Group and Swift MD. He studied at Harvard University and Boston University School of Medicine and lives in Montana with his wife of 35 years and their family.
🌐 Website: https://myfirmtech.com
📸 Instagram: https://www.instagram.com/myfirmtech/
🎥 YouTube: https://www.youtube.com/channel/UC46J3ibyYyQNPBr5T58DpFg
🎵 TikTok: https://www.tiktok.com/@myfirmtech
💜 HOST BIO
Dr. Stacy Friedman is a Clinical Sexologist, certified sex & intimacy coach, and the unapologetically bold host of The Purple Passion Project. With 26+ years in the medical field and 20+ years working in the sexuality field, Dr. Stacy helps people break down taboos, communicate clearly, and build hotter, healthier intimacy—without shame.
She specializes in mismatched sex drives, alternative lifestyles, women who experience painful sex, and the LGBTQ community. Known for blending expertise with humor and heart, Dr. Stacy makes conversations about sex feel safe, real, and seriously empowering. Her motto: “My passion is to help you create yours.”
✨ Stay connected with Dr. Stacy ✨
- FREE download: 10 Things They Really Want in Bed (But Won’t Say Out Loud)
- Sexy toy shop (use code PURPLE for 20% off)
- Complimentary 15-minute coaching consult worldwide
Find it all at drstacyfriedman.com and follow @drstacyfriedman
💜 Podcast Sponsor Mention:
Get a FREE bottle of FLOW, a nitric oxide supplement that supports healthy blood flow:
👉 https://hop.clickbank.net/?affiliate=drstacy69&vendor=the20&cbpage=free
